Make Location Intelligence your competitive edge.

Leverage location intelligence to maximize revenue and profit goals with our end-to-end platform for store level analytics and AI based predictions.

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Our Offering

We offer end to end solution customized to your needs. What makes us unique is our ability to identify and use hyperlocal nuances in all insights, analytics, projections and recommendations.

Data as a Service (DaaS)

We help you identify and source pre-evaluated 3rd party data like foot traffic, card spending, and demographics data for market and competitor insights. We will integrate your internal sales and customer data with the external data to create unified data for analytics.

Geo - Visualization

We will create hyper local profile of your stores and visualize them on interactive zoomable maps with easy filters. These visualizations will help identify patterns and trends, provide fresh business perspective and unearth hidden actionable insights.

Prescriptive Analytics

The unified data can generate high impact hyper local inputs to significantly improve the predictions and recommendations from your Al/ML models for demand forecasting, pricing, promotions, assortment, site selection and other use cases.

Store Level Insights
from Location Intelligence

Competitive Intelligence

Trade Area Identification
Share of Visits
Share of Spends
Average Revenue Per User

Consumer Insights

Consumer Demographics
Consumer Interests
Distance Travelled
Brand Affinity

Benefits of our
Location Intelligence Platform

Market, competition and consumer behavior is location specific and ever-evolving. Unless hyperlocal nuances are factored into planning and decision making, the business struggle with inconsistent decision making and cost of poor planning.

Visibility Into Store Level Dynamics

Create hyper-local profile of your stores by augmenting and Integrating your internal 1st party data all the 3rfd party market like foot traffic, demographic, competition and consumer data. This enables the decision makers to get a true picture of store performance.

Higher Planning Accuracy

Significantly improve accuracy of bottom-up planning at store trade area level by using hyperlocal market and competitive data as inputs to your processes and models.

Competitive Intelligence

Gain insight into how your stores are performing against competitors. Get answers to key questions like what is the share of consumer visits, consumer demographics, customer share of wallet etc. and how they are changing over time.

Increased Revenues/Profits

Leverage location intelligence and spatial analytics to add hyper local inputs to your planning and decision-making processes and models. This highly data driven approach will result in higher revenues or profits due to gains in planning accuracy and operational efficiencies.

Maximize Operational Efficiency

Get the answer to critical operational questions like, new site location, supply chain and logistics optimization, etc. Market and consumer insights help you make operations highly efficient and responsive to market changes.

Find Market Gaps

Find out the trade areas where your competition is outperforming you, and get insights and recommendations on how to strengthen your situation or claw back the lost market share.

How It Works

At Spatic, we help you navigate each and every step of your journey on leveraging location intelligence. It is a simple three step process that takes your data analytics to a completely different level.

Gather & Enrich Data

Spatic will help you select and onboard the right 3rd party data for your specific business objective and integrate it with your internal data to create unified dataset.

Geo-visualize for Insights

The unified data is geo-visualized for easy reporting, tracking KPIs and spatial analytics.

Leverage AI/ML for Prescriptive Analytics

Spatic has pre-built industry-tested AI/ML predictive and prescriptive models for some of the key planning processes. These models will be trained on your unified dataset to help you make accurate predictions, and generate optimized next steps.

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Use Cases

Use cases- Hyperlocal Profile
Hyperlocal Profile

We will create a hyper local profile of your stores by integrating your internal sales and customer data with insights derived from visits, foot traffic, demographic and spend data. New insights include where your customers are living and working, and what other shops they visit. The hyperlocal profile is key step to understanding customers.

Use cases- Hyperlocal Competitive Analysis
Hyperlocal Competitive Analysis

We will analyse movements of your customers to determine where else your customers are shopping to identify your true local competitors, share of your visits and spend.
This analysis will help you measure and align your marketing local marketing strategy.

Use cases- Trade Area Analysis
Trade Area Analysis

We will build catchment areas of your stores using visits and internal data. We create hyper local profile of stores by overlaying catchment area demographic and spend data. We visualize the catchment area and profile on maps to identify patterns and trends via easy filters.

Use cases- Site Selection
Site Selection

We will build catchment areas of your and your competitor stores using visits data and overlay that with demographic and spend data. We visualize catchment area on maps to identify white spaces and underserved areas. We then use optimization algorithms to evaluate hundreds of potential sites and identify the best site for expansion.

Use cases- Customer Segmentation
Customer Segmentation

We will use the visits data to identify other location (e.g. home, gym, library, school/office) your customers visit to glean information about their interests. We will create aggregate demographic and spend profile of your of customers at different geographic granularities.
This segmentation will help better planning of marketing campaigns.

Use cases- Store Segmentation and Peer Benchmarking
Store Segmentation and Peer Benchmarking

We will use the integrated data to create store segments using multiple segmentation methods customized for specific use cases (e.g., assortment, pricing, forecasting). The segmentation will create a ranked list of the nearest similar stores which will be used to compare several financial and marketing metrics to benchmark store’s performance. We will build predictive models to determine reasons for the under-performance and identify recommendations for improvement.

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Why Spatic

We are an end-to-end affordable service provider that delivers solutions customized to your needs. We are an experienced team and can help source the right external data and build a bespoke solution.

Customized to your business needs

We are an end-to-end service provider. We deliver solutions customized to your needs with required cloud or on-premise integration.

Wide Range of 3rd Party Data

We have partnerships with many data providers for different geographies and use cases.

Time to Market

Our data partnerships and platform allows us to deliver fast. Our time to market is at least half of comparable solutions.

Experienced Team

We are a highly experience team of technologists, data scientists and business domain experts.

Our Team

Spatic is headquartered in the US with presence in Asia and European markets. The founders have extensive experience in data science, analytics and technology and are geographically located in key target markets.

Product & Technology
Satyen Vishnoi

10+ years of product & software engineering

Data Science
Gautam Dlavi
Gautam Dalvi

20+ years data science, AI/ML

Frequently Asked Questions

A frequently asked questions forum is often used in articles, Websites, email lists, and online forums where common question tend to recur.

What is location intelligence (LI)?
What is location intelligence (LI)?

Location Intelligence is the use of geospatial and business data to fully realize the situation, identify key factors, uncover patterns and relationships, and present possible solutions. Discover contextual insights for location-based challenges or opportunities to gain a competitive advantage. At Spatic, we have added another dimension which is making predictions using AI/ML to get a holistic view.

What is different kind of location data does Spatic provide?
What is different kind of location data does Spatic provide?

We source and provide a wide range of data like footfall in a mall or store, spends across competitors, demographics, differences in buyer profiles, consumer psychographics, social media habits, etc.

What is the internal data required for getting the consumer insights?
What is the internal data required for getting the consumer insights?

To get consumer insights, you do not need any internal data. However, if you would like to analyze the store performance and run machine learning algorithms for prescriptive analytics, you would need data from POS, inventory, promotions, marketing spends, SKUs, derive full benefits from the platform.

How is foot traffic data collected?
How is foot traffic data collected?

Foot traffic data is collected though an SDK built in the mobile apps. The SDK is like a piece of code that tracks the user location. This data is aggregated at the trade area level to get meaningful insights without any personal identifiable information(PII). Spatic is fully compliant with GDPR, CCPA, WPA and numerous other legislations across the world.

What are the challenges company face in getting data?
What are the challenges company face in getting data?

Companies face big challenges in discovering the right contextual data. Moreover, there is a need to continuously ensure the data quality as the quality of data deteriorates over time as consumer move to newer apps on their cell phones. Also, the number one challenge for the companies is to integrate this external data with their internal databases to get the right insights.

Which industries can benefit from location intelligence?
Which industries can benefit from location intelligence?

Nearly all companies can benefit from location intelligence including retail, CPG, QSR, Restaurants, hospitality, automobile, etc.

Is Spatic open to start a small pilot before committing for a full roll-out?
Is Spatic open to start a small pilot before committing for a full roll-out?

Yes, absolutely. Spatic would be happy to run a small pilot to showcase the benefits including increase in revenue or profits. Pilot is not an obligation for full roll-out.

Where is Spatic headquartered?
Where is Spatic headquartered?

Spatic is headquartered in India with teams based out of US and India

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