Spatic will help you select and onboard the right 3rd party data for your specific business objective and integrate it with your internal data to create unified dataset.
The unified data is geo-visualized for easy reporting, tracking KPIs and spatial analytics.
Spatic has pre-built industry-tested AI/ML predictive and prescriptive models for some of the key planning processes. These models will be trained on your unified dataset to help you make accurate predictions, and generate optimized next steps.
Location Intelligence is the use of geospatial and business data to fully realize the situation, identify key factors, uncover patterns and relationships, and present possible solutions. Discover contextual insights for location-based challenges or opportunities to gain a competitive advantage. At Spatic, we have added another dimension which is making predictions using AI/ML to get a holistic view.
We source and provide a wide range of data like footfall in a mall or store, spends across competitors, demographics, differences in buyer profiles, consumer psychographics, social media habits, etc.
To get consumer insights, you do not need any internal data. However, if you would like to analyze the store performance and run machine learning algorithms for prescriptive analytics, you would need data from POS, inventory, promotions, marketing spends, SKUs, etc.to derive full benefits from the platform.
Foot traffic data is collected though an SDK built in the mobile apps. The SDK is like a piece of code that tracks the user location. This data is aggregated at the trade area level to get meaningful insights without any personal identifiable information(PII). Spatic is fully compliant with GDPR, CCPA, WPA and numerous other legislations across the world.
Companies face big challenges in discovering the right contextual data. Moreover, there is a need to continuously ensure the data quality as the quality of data deteriorates over time as consumer move to newer apps on their cell phones. Also, the number one challenge for the companies is to integrate this external data with their internal databases to get the right insights.
Nearly all companies can benefit from location intelligence including retail, CPG, QSR, Restaurants, hospitality, automobile, etc.
Yes, absolutely. Spatic would be happy to run a small pilot to showcase the benefits including increase in revenue or profits. Pilot is not an obligation for full roll-out.
Spatic is headquartered in the US with teams based out of US, India and Europe.